Etihad Rail unveils new corporate identity, strategic vision

Etihad Rail, the developer and operator of the UAE National Rail Network, has unveiled a new brand identity, complete with a revamped logo, mission, vision and values.

This rebranding reflects the company's growth strategy and commitment to enhancing connectivity across the UAE.

The updated logo design is inspired by the eye of the falcon, the train silhouette, and the railway track, symbolising a falcon’s agility and speed, its precision in targeting its goal, and determination to reach its destination. 

The slogan “We Move Together” emphasizes Etihad Rail's dedication to linking communities, people and industries.

The updated identity also extends to its subsidiaries (Etihad Rail Freight, Etihad Rail Infrastructure and Etihad Rail Mobility), reinforcing the company’s commitment to improving logistics, freight, and passenger services across the rail network.

.@Etihad_Rail has revealed its new brand identity, featuring a revamped logo, and updated mission, vision and values. The updated logo reflects the connectivity and cohesion between the various cities and regions of the UAE supported by the railway network. pic.twitter.com/PPGKZBmWMQ

— مكتب أبوظبي الإعلامي (@ADMediaOffice) October 3, 2024

We are pleased to introduce the new brand identity of Etihad Rail, under the slogan "We Move Together," symbolizing the beginning of a new chapter in our journey towards growth and prosperity. This milestone reflects our commitment to serving the UAE by seamlessly connecting… pic.twitter.com/kvueUor2JV

— Etihad Rail (@Etihad_Rail) October 3, 2024